The retail industry is a prime setting for AI as it is so rich in real-time data and has plenty of room for trial and error. AI allows retailers to personalise the shopping experience winning over customers by catering to their needs and delivering on customer service.
AI can be used in customer service to provide 24-hour support through chatbots or to monitor how customers feel about a brand with social listening.
Machine learning algorithms can be used to show customers more of what they will probably like, while sales AI can help retailers find the right price product mix and best times to send offers to receptive people.
AI can also be used to research how customers use applications or to help them design interesting features like visual or voice search.
If you want to harness the power of your data, need help with AI strategy, or want to upskill your team with AI capabilities, get in touch with us today.