Welcome to the Nightingale HQ overview of data collection services. Here we aim to introduce people to what they need to know.
Data collection is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes.
Data collection is the key to better products as it provides insights as to how customers use your products that you can act on to increase engagement, sign-ups and revenue. Furthermore, data collection throughout the marketing funnel leads to multiple opportunities to identify areas for improved conversions. Your data will likely come from multiple sources in many different forms, so you should have a clear data strategy that will define how your data will be stored, accessed and analysed.Data collection helps deliver:
Get this service if you encounter:
Key criteria to consider are: