Your Social Listening Twitter tool ‘listens’ for Tweets that match a search term that you define. Your search term can be as simple as your business handle (in the format
@yourhandle) or it can contain multiple terms linked together by and, or and not operators. You should limit your search to ten parameters.
Search term syntax is detailed here, and common questions about complex search terms are answered below.
How do I search for a business handle?
Listen out for mentions of a specific account with the search term:
How do I search for a hashtag?
Listen out for a specific hashtag with the search term:
How do I search for Tweets that contain one search term or another?
You can set up a search that will trigger for either one term or another by separating your search terms with
OR. If a Tweet is posted that contains both terms separated by
OR, it will only trigger the tool once.
(@nightingalehqai OR #GoSmarter)
How do I search for Tweets that contain two search terms?
If you want to monitor only Tweets that contain multiple search terms (i.e. not one or another, but both), separate your search terms with a space:
How do I search for a specific phrase?
You can listen out for a specific phrase by enclosing the phrase in
How do I exclude words from the search?
Add negative search terms (ones that prevent a Tweet from triggering the Social listening tool) with a
-. This is useful to avoid monitoring mentions of brands that have similar names to yours.
nightingale HQ -florence
How can I chain together multiple search parameters?
You can chain together up to ten parameters in your logic app, for example:
"social listening" tool OR @nightingalehqai OR #GoSmarter OR "Nightingale HQ" OR nightingale HQ -florence
The search term above will be triggered by any Tweet that contains any or more than one of the search terms separated by
OR operators, for example:
“I like this tool for social listening!”
“This social listening tool from @nightingalehqai allows me to search for multiple terms #GoSmarter”
“This social listening tool from Nightingale HQ is helping me to protect my brand reputation”
“@nightingalehqai We are getting set up with automation and AI”
“@nightingalehqai We are getting set up with the #GoSmarter social listening tool”
Have we missed something?
Let us know in the comments if you need any help building a complex search term for your Social Listening tool.