Social Media Listening

Using AI and automation to manage your Twitter save you tons of time and extends your reach. This tool lets you:

• Automatically retweet positive messages or approve them if you prefer
• Add hashtags and keywords (events, products, services) so that you can monitor campaigns
• Get instant alerts when someone negatively mentions your brand so you can quickly resolve issues

You can also customise what it can do further as there’s hundreds of connectors and capabilities you can add using the no-code interface.

1. Before you start

To be able to proceed with setting up the GoSmarter Social Listening tool, you need:

• Have a Work or Education email address associated with Microsoft 365 or Azure Active Directory
• An Administrator role for Microsoft 365 so that you can grant us the relevant permissions
• Have at least Contributor access to a Microsoft Azure subscription.

Get an Azure Account

2. Getting the tool

You need to grant us the permission to setup social listening but remember we are helping you setup, after that you own and manage your own tool.

Popups If you’re clicking buttons like ‘Log in’ and nothing’s happening, you need to enable popups so that the login boxes from Microsoft etc. will appear. This is usually done by clicking on the blocked popup symbol next to the URL bar.

3. Connect your accounts

We’ve created the social listening Twitter tool in Azure for you. You can now go to it and add in your Twitter and email details to finish off the setup.

3a. Search for the social listening tool

1. Log in to the Microsoft Azure portal.
2. In the search bar enter ‘SocialListening-Twitter’ and select ‘SocialListening-Twitter’
3. From the action bar, select Edit

3b. Add your Twitter search

The tool searches for tweets meeting your search criteria. You can just search for your Twitter handle to get mentions or use any search term you might use in Twitter.

1. Select the Connections box with the Twitter icon
2. Log in with your Twitter account then choose Authorize app
3. In the Search text box, enter your twitter handle inside brackets e.g. (@NightingaleHQai)

3c. Configure problem tweet alerts

The tool sends emails when there’s a problem tweet. You can tweak the email, use Gmail, or do something entirely different. You are free to edit the tool as much as you like and old versions are kept so you can always undo.

1. Select Analyse each tweet
2. Select Handle tweets depending on outcome box
3. Select the Connections box with the Email icon then Add New
4. Log in with your Microsoft 365 email account
5. Change the To email address to whoever should receive the alerts

3d. Configure the retweeting of good tweets

The tool retweets positive and safe tweets by default. You can change this to require approval first, add the tweet to a spreadsheet, or do something entirely different. You are free to edit the tool as much as you like and old versions are kept so you can always undo.

1. Select Analyse each tweet
2. Select Handle tweets depending on outcome
3. Select Check if tweet is super positive
4. Select the Connections box with the Twitter icon
5. Select the radio button next to your Twitter connection then select Cancel
6. From the action bar, select Save

4. All setup!

The tool is now scanning your twitter feed, so you don’t have to. The tool is highly customisable, and you can do things like add specific hashtags and keywords to help measure what is working and what needs to be changed.

Check if you’ve set things up correctly by sending a tweet.