Cardiff - 01.08.25 

Cardiff-based Nightingale HQ (NHQ), has launched GoSmarter.ai, an AI-powered platform designed to help steel manufacturers to reduce waste, lower carbon emissions, and improve production efficiency. Purpose-built for the reinforcement steel industry, GoSmarter.ai has already worked with manufactures like Midland Steel to use digital tools to address practical, day-to-day challenges such as automating data extraction, optimising reinforcing bar (rebar) production planning, and monitoring environmental impact.  

The launch comes at a critical time for the industry, aligning with the UK Government’s newly announced £725bn infrastructure investment strategy. The strategy, which emphasises large-scale public infrastructure development, is underpinned by digital innovation and a strong commitment to achieving net zero. 

In line with the UK strategy, the Wales-made platform can impact the wider UK market, through finding waste cutting opportunities beyond the ability of human effort, helping manufacturers increase revenue and save tonnes of steel from scrap. 

Steph Locke, Head of Product for NHQ, said the new platform would bridge the gap in the sector, helping manufacturers leverage AI to increase competitiveness. 

Steph said:

“For us as a Wales-based tech scale-up, we’re excited about the opportunity to support local steelmakers during this transformative time. Investment in Tata Steel’s transition to electric arc furnace technology at Port Talbot represents a major turning point for the sector and opens up long-term opportunities to apply new technologies to old challenges. 

“Looking wider, under the UK’s new Infrastructure Strategy, steelmakers will face increased pressure to be more efficient and sustainable, yet the majority lack the digital tools required to meet these expectations. Major projects such as the Sizewell C nuclear power stations and offshore wind expansion will require millions of tonnes of rebar so efficiency isn’t just environmentally responsible, it’s economically essential. 

“That’s why we feel now is the perfect time to officially launch GoSmarter.ai, which can deliver powerful, no-code AI directly to production teams without expensive software or technical expertise. We’re already working with some of the biggest manufacturers in Europe, and our ambition is to have a wide-reaching impact on the UK steel industry.” 

Globally, the rebar market is set to reach £325 billion by 2031, driven by infrastructure growth and government investment. At the same time, ongoing UK/US tariff uncertainty highlights the importance of innovation and cost-efficiency for maintaining competitiveness. 

For more information about GoSmarter.ai or Nightingale HQ, you can go to nightingalehq.ai. 

ENDS 

For more information or to arrange an interview, you can contact Simon Collins at simon@paperclip-pr.co.uk or on 07894 151 206. 

Editor Notes 

About GoSmarter.ai 

GoSmarter.ai is a no-code AI solution that enables UK manufacturers to digitise operations quickly and reduce their environmental impact, all without the need for specialist expertise. At the heart of the platform is the Rebar Optimiser, which uses advanced genetic algorithms to optimise steel cutting patterns—minimising scrap and reducing carbon emissions. Preliminary validation tests with customers have resulted in a reduction of scrap and significant cost savings.    

About Nightingale HQ  

Cardiff-based Nightingale HQ is a leader in AI-powered industrial sustainability. GoSmarter.ai is their latest innovation aimed at driving sustainability and profitability in the steel industry. The technology scale-up has its foundations in helping manufacturers to adopt digital tools to save time and automate repetitive processes and have worked with international companies including Midland Steel, Philtronics Limited, TMD Technologies and the CJS Group. nightingalehq.ai